Paddington Bear to be used in British Airways’ kids’ travel program

British Airways will use Paddington Bear for two years in their kids’ travel program. Starting this October, they will give Paddington-Bear-branded travel activity packs to young passengers on flights going in and out of the UK.

I hope this will spark kids–and their parents–to pick up the Paddington Bear books, which are wonderful and full of such great humor. I see this as a form of book promotion. What do you think?


2 Responses to “Paddington Bear to be used in British Airways’ kids’ travel program”

  1. Elaina Says:

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Elaina

    http://www.craigslistpostingtools.info

  2. Cheryl Says:

    Thanks, Elaina; I appreciate that.

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