Paddington Bear to be used in British Airways’ kids’ travel program

British Airways will use Paddington Bear for two years in their kids’ travel program. Starting this October, they will give Paddington-Bear-branded travel activity packs to young passengers on flights going in and out of the UK.

I hope this will spark kids–and their parents–to pick up the Paddington Bear books, which are wonderful and full of such great humor. I see this as a form of book promotion. What do you think?

About Cheryl Rainfield

I write the books I needed and couldn't find as a teen. I write teen fiction--paranormal fantasy and gritty realistic fiction. I'm the author of SCARS (WestSide Books, 2010) #1 ALA QuickPicks, and Governor General Literary Award Finalist, HUNTED (WestSide Books, Oct 2011), STAINED (Harcourt, 2013), The Last Dragon (HIP Books, Sept 2009), and Walking Both Sides (HIP Books, 2011). I also enjoy drawing, surfing the web, connecting with people I like, doing crafts, and being with my dog.
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2 Responses to Paddington Bear to be used in British Airways’ kids’ travel program

  1. Elaina says:

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


  2. Cheryl says:

    Thanks, Elaina; I appreciate that.

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