Alfred A Knopf ties novel to Hubble Telescope

Alfred A Knopf/Random House have created a slide show of beautiful, sometimes stunning images from outer space transmitted from the Hubble Telescope, and tied that in to the publication of Brian Greene’s Icarus at the Edge of Time(a fable about Icarus). The Hubble Telescope has been in the news lately and discussed online, so to me this is smart marketing and book promotion–tying in a book to a timely subject.

What do you think? Does it work?

Can you think of other novels and works of fiction that have been tied in to news events?

About Cheryl Rainfield

I write the books I needed and couldn't find as a teen. I write teen fiction--paranormal fantasy and gritty realistic fiction. I'm the author of SCARS (WestSide Books, 2010) #1 ALA QuickPicks, and Governor General Literary Award Finalist, HUNTED (WestSide Books, Oct 2011), STAINED (Harcourt, 2013), The Last Dragon (HIP Books, Sept 2009), and Walking Both Sides (HIP Books, 2011). I also enjoy drawing, surfing the web, connecting with people I like, doing crafts, and being with my dog.
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1 Response to Alfred A Knopf ties novel to Hubble Telescope

  1. comment says:

    beautiiful blog merciiiiii

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