Alfred A Knopf/Random House have created a slide show of beautiful, sometimes stunning images from outer space transmitted from the Hubble Telescope, and tied that in to the publication of Brian Greene’s Icarus at the Edge of Time(a fable about Icarus). The Hubble Telescope has been in the news lately and discussed online, so to me this is smart marketing and book promotion–tying in a book to a timely subject.
What do you think? Does it work?
Can you think of other novels and works of fiction that have been tied in to news events?