I’ve been seeing more and more ads, the last few years, for books–and feeling good about it.
The other day when I was on the subway, I saw an ad for Tundra Books–all children’s books–with “Season’s Readings” as a slogan. It delighted me. I loved the play on words, but most especially I loved seeing children’s and teen books prominently advertised. I wanted to cheer. Finally, an ad I could actually enjoy. One that didn’t put down women or use their bodies or sex to sell something, one that didn’t pretend to be anything else–it was just…books. Something I could actually enjoy looking at while riding the subway–if I wasn’t reading a book (which I usually do).
I thought there were a bit too many books in the ad for recognition–a lot were listed, showing their covers and the age group beneath each. It made it hard to see from the other side of the subway car, unlike a few ads I’ve seen for one book or one author. But that didn’t take away from my enjoyment of it. It still made me grin.
Have you seen any ads for books around? How do you feel about them? And do you ever read book ads? Do you think they’d prompt you to buy–or read–a book?