Authors–are you aware that you can get FREE email alerts when someone talks about you and your book online? Or just you as the author. You can find out when someone posts a review, an interview, etc by signing up for Google Alerts.
What I do is create a Google Alert for each of my books, as well as my name. So what I filled in for my Google Alert for SCARS is:
“Cheryl Rainfield + Scars”
It gives me results that I would never have found on my own, and is very helpful. Doing it this way is also especially helpful when you have a name that many other people have, so that you only get results that are specific to you.
You can also use Google Alerts to find out about any topic that interests you, when new pages appear on the web.