TiVo (a recording device that allows viewers to record shows automatically and skip commercials) and Amazon.com are partnering up to allow viewers to see, in onscreen Tivo menus, links to buy products like books, CDs, and DVDs that are discussed on the show they’re watching, such as talk shows like the Oprah Winfrey Show, The Late Show with David Letterman, and more.
Photo by florriebassingbourn @ Flickr
I think that’s an exciting move–another way to get books into people’s hands. I’m not clear whether viewers can actually order books through TiVo (can you tell I don’t have TiVo?) but anything that gets book titles or authors into people’s minds can help readers turn to those books later. It could be a great form of book promotion–or, if viewers can actually buy the books right then and there, a great way to increase book purchases, and an innovative way to bring book buying into modern technology (like the internet).
What do you think? I’d like to hear.
Thanks to Shelf Awareness for the info.