Category Archives: children’s book promotion

Mo Willems creative in book promotion as well as in his books

Mo Willems is as creative in his book promotion as he is in writing and illustrating his books. Did you know that he one of his beloved picture-book characters, the Pigeon (from Don’t Let the Pigeon Drive the Bus!), on … Continue reading

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Penguin using modern technology to promote a middle-grade novel

I like hearing about publishers using new and different ways to help promote their books. Ways that might actually appeal to their readers. And I think that Penguin Young Readers has come up with something that will appeal to their … Continue reading

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